Graphic Design

Ad elements for HMR Magazine

Cars: Pics taken with Sony Cybershot and blue ghost background made as a multiple layered fade.

Snap Shots: Scanned images from Sequoia map and then re-rendered, Polaroid frame mask drawn and skewed with a sepia tint overlay.

Background: is an actual map of Sequoia National Park with circles drawn by the pencil shown, all markings on the pencil were dummied in to represent an HMR give away item that did not as yet exist. Map and pencil were shot together with a Sony Cybershot 510 with flat panel lighting and ghosted back 20% for ad.

Ad was assembled with Corel Draw, Adobe Photoshop.


Martin Vowell
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